Skills

Marketing leadership with a technical operator edge.

Pulled from 9+ years of work across marketing, CRM, analytics, automation, websites, AI, sales support, and business operations.

9+ years

Marketing and technology experience

Across paid ads, websites, CRM, automation, analytics, local marketing, ecommerce, and sales support.

3-company

Portfolio systems ownership

Marketing, IT, CRM administration, automations, dashboards, websites, AI integration, phone systems, and lead generation.

Certified

Technical business foundation

Salesforce Administrator, Microsoft AZ-900, Power BI, advanced Excel, and full-stack coding training.

Strategy & Leadership

Goal settingBudget allocationKPI planningContractor managementTeam communicationExecutive decision support

Marketing & Growth

Lead generationSEOPaid adsSocial media strategyContent creationEmail campaignsPrint and local mediaLocal marketing

CRM & Automation

Salesforce administrationCRM creationCRM optimizationLead trackingZapierActiveCampaign

Analytics & Business Intelligence

KPI dashboardsPower BIROI measurementCampaign attributionData modelsManagement reporting

Websites & Ecommerce

WordPressShopifySquarespaceWebsite managementOnline checkoutLanding pagesUX improvement

Technical & AI Systems

AI business integrationPrompt engineeringFull-stack coding foundationAPI familiarityDatabase familiarityDevice and software setup

Operations & Productivity

Workflow automationProcess documentationPhone systemsInternal toolsDashboardsReporting systemsTeam efficiency