Skills

AI business systems with a practical operator mindset.

Experience connecting CRM, automation, analytics, AI, websites, and the operating work that happens after a lead or customer action.

10 years

Marketing and technology experience

Across paid ads, websites, CRM, automation, analytics, local marketing, ecommerce, and sales support.

3-company

Portfolio systems ownership

Marketing, IT, CRM administration, automations, dashboards, websites, AI integration, phone systems, and lead generation.

Certified

Technical business foundation

Salesforce Administrator, Microsoft AZ-900, Power BI, advanced Excel, and full-stack coding training.

Strategy & Leadership

Goal settingBudget allocationKPI planningContractor managementTeam communicationExecutive decision support

Marketing & Growth

Lead generationSEOPaid adsSocial media strategyContent creationEmail campaignsPrint and local mediaLocal marketing

CRM & Automation

Salesforce administrationCRM creationCRM optimizationLead trackingZapierActiveCampaign

Analytics & Business Intelligence

KPI dashboardsPower BIROI measurementCampaign attributionData modelsManagement reporting

Websites & Ecommerce

WordPressShopifySquarespaceWebsite managementOnline checkoutLanding pagesUX improvement

Technical & AI Systems

AI business integrationPrompt engineeringFull-stack coding foundationAPI familiarityDatabase familiarityDevice and software setup

Operations & Productivity

Workflow automationProcess documentationPhone systemsInternal toolsDashboardsReporting systemsTeam efficiency