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Ada/Canyon MHP
Acquisition pipeline for finding and working mobile home park leads.
A lead-research dashboard for finding, enriching, mapping, and working mobile home park acquisition candidates.
Lead ResearchAcquisitionPublic RecordsWorkflow Design
Weekly research time saved
2 hours
Estimated time saved each week finding owner and property information.
My role
Product workflow design, lead research tooling, UIX
System state
Focused MVP
What I built
A research workspace that organizes property info, owner details, and next outreach steps.
Problem
- Acquisition research was spread across public records, maps, directories, and manual notes.
- Employees needed to judge confidence and next action quickly instead of sorting raw lists.
- The prototype needed to show data-source limits before being trusted in production.
What I Built
- Find Leads and Work Leads dashboard modes
- Map and queue workflow
- Owner enrichment route planning
- Source confidence and contact confidence indicators
- CSV export path
Solution
- Split the workflow into Find Leads and Work Leads to match real employee modes.
- Added confidence, missing owner fields, parcel/contact enrichment, map context, and next-action status.
- Documented public source limits and created a path from local storage to a shared production database.
Business Impact
- Helps employees work one qualified lead at a time instead of sorting raw research lists.
- Makes confidence, missing owner fields, and next action visible before outreach.
- Creates a clearer path from prototype local storage to a shared production database.
Lessons
- Research tools need to show uncertainty, not hide it.
- A good acquisition dashboard helps the user decide the next outreach action, not just collect more leads.