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Mobile floorplan discovery 
Lead and campaign reporting
Company System / Cavco Homes Direct
From a new idea to a working lead system in one week.
I launched the website, floorplan experience, Google Ads path, attribution, Salesforce handoff, and reporting as one connected acquisition system.
WebsiteGoogle AdsSalesforceLead GenerationAnalytics
Launch speed
7 days
From early concept to a live website and real lead flow.
My role
Launch strategy, website, paid acquisition, CRM integration, analytics, and verification
System state
Initial lead system launched in under 7 days
What I built
A fast, measurable acquisition path from first ad click to accountable sales follow-up.
Complete system
How the work connects.
1
Launch demand
2
Explore floorplans
3
Capture the lead
4
Preserve attribution
5
Follow up in Salesforce
6
Report results
System views
Public-safe examples from the workflow.
Problem
- A new sales concept needed a credible public presence and real lead generation quickly.
- Buyers needed to compare many floorplans without getting lost in a dense catalog.
- Marketing results had to remain connected to Salesforce follow-up and business reporting.
What I Built
- Mobile-first sales website
- Searchable catalog of 50 floorplans and 3D tours
- Google Ads campaign and landing-page path
- Campaign and lead-source attribution
- Salesforce lead handoff and follow-up foundation
- Private analytics and performance reporting
Solution
- Built a responsive website around floorplan discovery, 3D tours, clear calls to action, and mobile lead capture.
- Launched Google Ads and preserved campaign context through the website and CRM handoff.
- Connected Salesforce and analytics so the team could follow the lead and review the result after launch.
Business Impact
- Moved the project from idea to real inbound leads in under one week.
- Gave buyers a clear path from advertising to floorplan research and direct contact.
- Created a reusable launch foundation that could be measured and improved instead of rebuilt after the first campaign.
Lessons
- A fast launch can still be durable when the website, CRM, and measurement path are designed together.
- High-ticket lead generation works better when buyers can learn first and convert without losing their context.