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Skyline Nampa
Salesforce-powered floorplan widget replacing 100+ static pages.
A website embed that lets sales update floorplans without website edits and gives buyers one searchable experience.
SalesforceCRM Lead FlowWebsite AutomationBuyer UX
Time Saved
8+ hours
Estimated time saved per full pricing update cycle.
Problem
More than 100 separate floorplan pages created stale pricing risk and manual website work.
What Changed
Replaced more than 100 static pages with a single searchable dynamic experience.
Built
A searchable floorplan experience that keeps pricing current and makes buyer interest easier to capture.
Problem
- More than 100 separate floorplan pages created stale pricing risk and manual website work.
- Sales needed to update floorplans and pricing from the system they already used.
- The lead flow depended on Jotform instead of a CRM-connected buyer experience.
What I Built
- Searchable floorplan embed
- Dynamic floorplan detail pages
- Salesforce-managed pricing workflow
- Custom floorplan-specific lead form
- Saved favorites buyer flow
Solution
- Built a searchable website embed backed by Salesforce floorplan data.
- Connected detail pages and custom lead forms to the selected floorplan and campaign context.
- Added a saved favorites workflow so shoppers can return to plans they care about.
Business Impact
- Replaced more than 100 static pages with a single searchable dynamic experience.
- Lets sales update floorplans, pricing, and availability in Salesforce without touching the website.
- Reduces pricing mistakes because Salesforce becomes the source of truth.
- Captures floorplan intent and ad campaign data in the CRM for better follow-up.
Lessons
- The best website automation is often a data-model change: one trusted source removes dozens of fragile content updates.
- Buyer UX and sales operations improved together because search, saved favorites, and CRM context all use the same intent data.