Back to work
Searchable public inventory 
Mobile lead capture
Company System / Skyline Homes of Nampa
A complete digital sales system for a new home retailer.
I connected the website, lead generation, Salesforce inventory, follow-up, analytics, and automated quality checks into one operating path.
WebsiteSalesforceLead GenerationAnalyticsAutomated QA
Business result
100+
Home sales supported by the broader sales and marketing system.
My role
Marketing, website, CRM, automation, analytics, and QA system ownership
System state
Live system built and improved over time
What I built
One connected path from public demand to CRM follow-up and verified results.
Complete system
How the work connects.
1
Generate demand
2
Explore homes
3
Capture intent
4
Sync to Salesforce
5
Follow up
6
Measure and verify
System views
Public-safe examples from the workflow.
Problem
- A new high-ticket business needed demand generation, a trustworthy website, and a structured sales path at the same time.
- Inventory and pricing had to stay aligned with Salesforce instead of being maintained across many static pages.
- A lead was only useful if its source, floorplan interest, and completed submission reached the CRM reliably.
What I Built
- Mobile-first public website and local search pages
- Salesforce-powered floorplan inventory
- Lead forms with campaign and floorplan attribution
- Reliable CRM handoff with retry and duplicate protection
- Private analytics and source reporting
- Automated website, inventory, image, and lead-sync QA
Solution
- Built a mobile-first website with search-friendly inventory, floorplans, 3D tours, location pages, and clear call, text, and quote actions.
- Connected Salesforce-backed inventory and lead capture while preserving floorplan and advertising attribution.
- Added safer lead persistence, duplicate prevention, retry behavior, analytics, and recurring public-system QA.
Business Impact
- Supported more than 100 home sales with a connected website, marketing, CRM, and follow-up foundation.
- Made it easier for buyers to explore homes and for the sales team to see what each person was interested in.
- Reduced hidden lead-flow failures by checking the real website-to-Salesforce path on a recurring schedule.
Lessons
- For a high-ticket sale, the useful product is the whole path from first click to accountable follow-up.
- A lead system should make failures visible before they quietly become lost opportunities.
Detailed examples